Jack Daniel’s launches limited edition

Every year Jack Daniel 's launches an ideal commemorative edition to present lovers of the authentic Tennessee Whiskey.

Produced in metal, the collectible packaging features a traditional Jack Daniel's Old Nº07 bottle, the best known whiskey in the world - responsible for taking the name of the label in more than 170 countries.

The can is all black and has the signature of its creator, Mr Jack, taking the iconic phrase: “Every day we make it, we'll make it the best we can” .


The famous Jack Daniel 's Old Nº07 has a process called Charcoal Mellowing, which softens the drink drop by drop across three meters of maple charcoal, and differentiates it from Bourbon. Then, it is matured in self-made white oak barrels, resulting in the authentic Tennessee Whiskey.

“The launch, in addition to being a collectible item, is our suggestion as a holiday gift to friends, family and fans of the brand's independence and authenticity. And, of course, we like to emphasize that the best way to consume whiskey is yours, so, to make a  toast at the end of the year as you prefer, be it cowboy, on the rocks or cocktail, the only rule is to appreciate Jack responsibly. After all, the flavor must always be the equivalent of the reason for the toast “, comments Caio Almeida, marketing manager at Jack Daniel 's Brasil.


The novelty is already on sale in the main supermarkets and e-commerces in Brazil for R $ 159.00.