The Bella Club Story: How I Turned My Taste for Naked Women into a Big Business.

Hello, friends! After many requests, I decided to tell you a little about my journey as Bella Club. It all started when I was little, I don't even remember how old, but I had a habit of "picking up" my father's Playboy magazines. Right from the start, I realized that was what I liked, I spent hours admiring them and also enjoying the male lifestyle. I had no idea what was to come...

It was the year 2000, I was 28 years old and had an idea that seemed great after a few beers: to create a TV show featuring beautiful models. Surprisingly, NET TV and the RBS group, an affiliate of Globo, agreed to the idea! The show was an instant success – who would have thought that men would like to see beautiful women on TV, right? 

In 2001, when the internet was still in its infancy in Brazil (remember the annoying noise of dial-up connections?), I had another idea: "Let's take this to the Web ." Bella Club was born on the internet.

In the early days, I was a kind of MacGyver. I did EVERYTHING by myself: I produced the shoots, dressed and undressed the models, filmed the photos, edited the photos, took care of the website, answered emails...

When I decided to expand to the US, England and Mexico, I discovered that "beautiful woman" is a universal language. I didn't need a translator! Soon we were in Turkey, Portugal, and even on Fashion TV internationally, taking the "Brazilian way" to more than 130 countries on television.

At the time, one of the few countries that didn't like Bella Club was Japan. I closed a wonderful deal there, but I discovered that the Japanese like young schoolgirl-style nymphets. Then I knew it wasn't for me. 

Then I closed deals with Calainho and Tutinha from Jovem Pan on the Vírgula portal, then came Brasil Telecom, BRturbo, IG, UO, ClicRBS... If there is a media company in Brazil with whom I have not partnered, it is because they did not answer my phone call! Lol

I also managed to close a big deal with TIM and became the first provider of media content for mobile phones in Latin America. Yes, before anyone thought of apps, I was already bringing female beauty to tiny screens! Soon after, we expanded to 90 countries, which means I have the honor of having blocked primitive cell phones on every continent. You're welcome, technological evolution!

The Digital Revolution and the Fight Against Piracy

 

Creating an anti-piracy system that identifies the author in 99% of cases was one of our biggest achievements in 2024. The rest will be resolved later this year. The goal of this is not to bother someone who sends photos or videos of Bella to their friends group, but to identify pirates who steal and publish our content.

We sued Instagram when they removed our account. We won in court, but as is the Brazilian tradition, the court order became a waste of time and the company failed to comply with yet another court order. Meanwhile, similar American companies are still there, which makes me think that the problem was not that our content complied 100% with their rules, but rather the fact that we are Brazilian.

It really bothers me to see Meta screwing over content companies and Brazilian models, taking away audiences and removing them from Instagram and Facebook searches and removing accounts, and on the other hand when you go to Instagram's content suggestion they show several models, from outside Brazil of course, with little clothing for you to click on or to install Threads, that is, for them to make money they can use and abuse the legs and butts showing.

In 2020, we launched the Live system, which is a success, in which we broadcast our rehearsals live, allowing the public to interact with the models.

In 2024, we will launch the first AI model to shoot for a men's magazine in Brazil. The funniest part? She is never late for photo shoots, never complains about the temperature, and miraculously, never asks for a raise! I am considering replacing the entire team with digital versions – except for myself, of course, someone has to push the buttons! LOL

As I always say, Bella is not a nude women's website, but a digital men's magazine. We are a community that celebrates beauty, culture and knowledge . We have columns on behavior, travel, wine, health, clothes, technology... Basically, everything a man needs to know while pretending he's only there for the articles!

 

With almost 1000 models photographed in our history, we discover talents before any competitor, many of them became famous after passing through our lenses - the other part is already married to someone who first saw them in Bella Club.

In 2023, we launched the TopFans.me platform to compete with OnlyFans. Within a few months, we were already the third largest platform in Brazil. Our goal? To be the largest by 2026. Ambitious? Maybe. Impossible? Never underestimate a man with a camera and an internet connection!

 

If you asked me what the secret is to building the biggest, most respected and admired men's magazine in Brazil, I would say: hard work, vision for the future and the ability to explain to your mother and wife what you do without her having to take blood pressure medication.

Jokes aside, Bella Club is the result of hard work, constant innovation and an incredible team. We are pioneers, trailblazers and, above all, passionate about what we do.

And for those who are wondering: yes, my daughter's name is Bella. It was a happy coincidence that allows me to say that I have three "Bellas" in my life, my daughter Bella, my wife Carol and Bella of the Week – one that gives me work and another that gives me even more work, and the other one, let's not even talk about it, but with much more joy!

Until next time, friends! If you want to meet me, I'll be in the office, working hard, especially on the nude modeling part that I won't give up on doing in person lol.

Alexandre Peccin