Do you know what Techwear is?
As an initial concept we can say that techwear is a style of clothing based on technology, something innovative that many brands have already been working on in recent years.
The style has a vein of movement and different from fashion in general, which has its trends inspired by the past and in the search for references, techwear is inspired by the future and does not look to the past. Its greatest inspirations are militarism, because of the conflicts that the world is going through today, it is also inspired by the Japanese technological ninjas, the so-called tecninjas and of course, technology itself!
Some people confuse techwear style with athleisure, that footprint of mixing sportswear with more sophisticated pieces for everyday life. But the two styles are different. Athleisure is focused on aesthetics, the beauty of form and harmony of combinations, while techwear is linked to the technology and functionality of clothing. The pieces end up dividing the eyes, since some cause strangeness initially, but as the style (and not the technology) is already being copied by the big fast fashion brands, they will soon be among the main trend spots of international fashion.
One of the main features of the techwear style is price. The pieces, being technological and functional, end up adding value, which makes the price very salty! But due to the technology implemented in the clothes, the value is justified. Some parts are so complex and functional that they get instruction manuals, for total design optimization.
The color chart oscillates between black, gray, nude tones, classic blue and military green. With neon colored spots, like yellow and orange. Sneakers in recent seasons have already appeared with this lighter aspect, shapes adjusted to the feet and shoelaces and more evident elastics, all very futuristic. Light soles, very evident in lighter tones. The trend of sneaker style socks is something strong in techwear and has become almost a standard in all sports brands.
The improvement processes are also well thought out in the techwear style, after all the function is highlighted. Reduce water waste, encourage savings with less environmental impact of waste and disposal, avoid excessive synthetic materials are values what consumers are currently demanding from brands. Sports labels are betting on the trend and new other brands, focused on technology appear every day. The biggest international fast fashion adhered to the style, without applying the technology, and in the racks can already be found pieces with the face of techwear, with more accessible prices for men, women and even children.
The style has a vein of movement and different from fashion in general, which has its trends inspired by the past and in the search for references, techwear is inspired by the future and does not look to the past. Its greatest inspirations are militarism, because of the conflicts that the world is going through today, it is also inspired by the Japanese technological ninjas, the so-called tecninjas and of course, technology itself!
Some people confuse techwear style with athleisure, that footprint of mixing sportswear with more sophisticated pieces for everyday life. But the two styles are different. Athleisure is focused on aesthetics, the beauty of form and harmony of combinations, while techwear is linked to the technology and functionality of clothing. The pieces end up dividing the eyes, since some cause strangeness initially, but as the style (and not the technology) is already being copied by the big fast fashion brands, they will soon be among the main trend spots of international fashion.
One of the main features of the techwear style is price. The pieces, being technological and functional, end up adding value, which makes the price very salty! But due to the technology implemented in the clothes, the value is justified. Some parts are so complex and functional that they get instruction manuals, for total design optimization.
The color chart oscillates between black, gray, nude tones, classic blue and military green. With neon colored spots, like yellow and orange. Sneakers in recent seasons have already appeared with this lighter aspect, shapes adjusted to the feet and shoelaces and more evident elastics, all very futuristic. Light soles, very evident in lighter tones. The trend of sneaker style socks is something strong in techwear and has become almost a standard in all sports brands.
The improvement processes are also well thought out in the techwear style, after all the function is highlighted. Reduce water waste, encourage savings with less environmental impact of waste and disposal, avoid excessive synthetic materials are values what consumers are currently demanding from brands. Sports labels are betting on the trend and new other brands, focused on technology appear every day. The biggest international fast fashion adhered to the style, without applying the technology, and in the racks can already be found pieces with the face of techwear, with more accessible prices for men, women and even children.
Author : Mariana Goulart
Posted in: 03/30/2020
Last modified: 03/29/2020
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