Post-epidemic consumption
Locked up in our homes or leaving a car on the way to work or the supermarket, consumption declined. We can name several reasons why consumption is declining, such as the need to save money, the fact of not having to leave the house and mainly for not being in contact with the shop windows.
Perhaps we can find ourselves using our most comfortable pieces, and even asking ourselves about the need to purchase new pieces. But it seems that a lot of things were left out during this period. Have you ever thought about the amount of clothes that were being launched for the fall and winter that are still and stagnant in brands and stores? Online businesses have emerged, primarily in services of primary necessity, such as food and hygiene. However, as brands are seducing their consumers, with unusual discounts and treats there are people taking the opportunity to purchase new pieces.
Right? We don't know yet. What we have left is to have a good dose of intelligence to buy what is really necessary, and this can include clothes of high need, such as a sweatshirt and comfortable socks. Home wear items like pajamas and basic T-shirts have never been more needed. And who would have thought this would be ...
The slow fashion movement, which has been significant and has been growing every year, teaches consumers that buying less, but with more quality, is a great differentiator. Betting on finishing, textile quality and modeling guarantee pieces in great condition for longer. If you were already experiencing this moment, you can be more relaxed now, using your basic and high quality pieces daily that will last for many washes.
If you choose to buy new clothes and accessories, give preference to traditional pieces and with the least possible elements of fashion trend. Why? We don't know yet when we'll be back to our normal lives (and shopping), so let's invest in something timeless, with no traces of trends and time. Bet also on virtual commerce, the advantages have been attractive, always remembering to check size and colors before commiting to the purchase.
They say that if we don't go back to consuming, somehow, the brands we love will lose their strength, and some unfortunately will disappear. A mix of uncertainty and fear, of shopping in such an uncertain time, but one that makes us question the cycle of consumption and analyze it from other angles. Are we prepared to live a great shock of reality?
Perhaps we can find ourselves using our most comfortable pieces, and even asking ourselves about the need to purchase new pieces. But it seems that a lot of things were left out during this period. Have you ever thought about the amount of clothes that were being launched for the fall and winter that are still and stagnant in brands and stores? Online businesses have emerged, primarily in services of primary necessity, such as food and hygiene. However, as brands are seducing their consumers, with unusual discounts and treats there are people taking the opportunity to purchase new pieces.
Right? We don't know yet. What we have left is to have a good dose of intelligence to buy what is really necessary, and this can include clothes of high need, such as a sweatshirt and comfortable socks. Home wear items like pajamas and basic T-shirts have never been more needed. And who would have thought this would be ...
The slow fashion movement, which has been significant and has been growing every year, teaches consumers that buying less, but with more quality, is a great differentiator. Betting on finishing, textile quality and modeling guarantee pieces in great condition for longer. If you were already experiencing this moment, you can be more relaxed now, using your basic and high quality pieces daily that will last for many washes.
If you choose to buy new clothes and accessories, give preference to traditional pieces and with the least possible elements of fashion trend. Why? We don't know yet when we'll be back to our normal lives (and shopping), so let's invest in something timeless, with no traces of trends and time. Bet also on virtual commerce, the advantages have been attractive, always remembering to check size and colors before commiting to the purchase.
They say that if we don't go back to consuming, somehow, the brands we love will lose their strength, and some unfortunately will disappear. A mix of uncertainty and fear, of shopping in such an uncertain time, but one that makes us question the cycle of consumption and analyze it from other angles. Are we prepared to live a great shock of reality?
Author : Mariana Goulart
Posted in: 04/27/2020
Last modified: 04/27/2020
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