Fashion with a Purpose
It is quite common to think that sustainable and purposeful fashion does not have much aesthetic appeal, which falls into that black hole of ecological clothing without style. We are in a new moment and fashion is increasingly linked to sustainability and seeking solid concepts so that brands are proud of their trajectories.
Consumers, with full access to information, are keeping an eye on brands and charge posture and social responsibility before investing their money. In fact, consumers start from the idea of investing in a good quality garment, which meets their concepts and ideals, without wasting on disposable fashion and with the shameful production process.
The space in our houses was reduced, our wardrobes were compact. We have less space to store our clothes. The moment calls for intelligence to buy, seeking to combine pieces and optimizing production and looks. Time to look for brands that bet on quality, guaranteeing their clothes for a long time. Currently, many men's fashion brands are born with the concept of quality, durability, premium modeling, focusing on the time of use and timelessness of the garment.
There is a trend in men's fashion that arose from this need, which connects functionality and technology, but thinking a lot about the environment, avoiding synthetic materials, paints that cause environmental impacts, without excess and waste. Techwear has all these characteristics and others even more striking: functions that make a difference in everyday life. Here we can understand the connection between technology and functional design, in which clothing, in addition to aesthetics, brings benefits during use.
Generally, pieces with this technological appeal were more linked to sportswear, with trends that would go far from a corporate look. But reality has changed, and technological fashion has brought real solutions: suits lined with waterproof fabrics, elegant jackets with cognitive functions that connect devices and still waterproof, backpacks for computers with different technological and functional attributes.
Even the environmental responsibility part goes hand in hand with technology. Fibers made from the recycling of pet bottles, soles and other high-performance tennis structures made of plastic taken from the ocean, which in addition to recycling the correctly disposed material, contributes to cleaning the environment. Think of brands like Adidas and Nike among the highlights that are already on the market for sale!
Another mistake is to think that these opportunities are exclusive to brands considered premium. Large wholesalers, retailers and department stores already have pieces made of organic cotton in their macaws, produced with certified processes and of great impact for the world community, relating honest production and without slave labor. Congrats for stores and brands that are able to attract the customer looking for fashion with a purpose or clean fashion.
As fashion thrives on copying and reproduction, let's get ready for this wave to multiply and spread. When a large number of consumers begin to charge brands, many others adjust voluntarily and prepare for this type of consumer, more informed and demanding. Searching before you buy does not mean simply browsing for days on websites and making huge lists, but also at the time of purchase, search the technical labels and information for what the brand offers about the material used, production, sustainability and environmental and social responsibility. If the brands you consume have not yet prepared for this moment, charge for them!
Consumers, with full access to information, are keeping an eye on brands and charge posture and social responsibility before investing their money. In fact, consumers start from the idea of investing in a good quality garment, which meets their concepts and ideals, without wasting on disposable fashion and with the shameful production process.
The space in our houses was reduced, our wardrobes were compact. We have less space to store our clothes. The moment calls for intelligence to buy, seeking to combine pieces and optimizing production and looks. Time to look for brands that bet on quality, guaranteeing their clothes for a long time. Currently, many men's fashion brands are born with the concept of quality, durability, premium modeling, focusing on the time of use and timelessness of the garment.
There is a trend in men's fashion that arose from this need, which connects functionality and technology, but thinking a lot about the environment, avoiding synthetic materials, paints that cause environmental impacts, without excess and waste. Techwear has all these characteristics and others even more striking: functions that make a difference in everyday life. Here we can understand the connection between technology and functional design, in which clothing, in addition to aesthetics, brings benefits during use.
Generally, pieces with this technological appeal were more linked to sportswear, with trends that would go far from a corporate look. But reality has changed, and technological fashion has brought real solutions: suits lined with waterproof fabrics, elegant jackets with cognitive functions that connect devices and still waterproof, backpacks for computers with different technological and functional attributes.
Even the environmental responsibility part goes hand in hand with technology. Fibers made from the recycling of pet bottles, soles and other high-performance tennis structures made of plastic taken from the ocean, which in addition to recycling the correctly disposed material, contributes to cleaning the environment. Think of brands like Adidas and Nike among the highlights that are already on the market for sale!
Another mistake is to think that these opportunities are exclusive to brands considered premium. Large wholesalers, retailers and department stores already have pieces made of organic cotton in their macaws, produced with certified processes and of great impact for the world community, relating honest production and without slave labor. Congrats for stores and brands that are able to attract the customer looking for fashion with a purpose or clean fashion.
As fashion thrives on copying and reproduction, let's get ready for this wave to multiply and spread. When a large number of consumers begin to charge brands, many others adjust voluntarily and prepare for this type of consumer, more informed and demanding. Searching before you buy does not mean simply browsing for days on websites and making huge lists, but also at the time of purchase, search the technical labels and information for what the brand offers about the material used, production, sustainability and environmental and social responsibility. If the brands you consume have not yet prepared for this moment, charge for them!
Author : Mariana Goulart
Posted in: 07/20/2020
Last modified: 07/19/2020
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