Ready for neutrals?

After a long stay of bright and impactful colors, there is a rest for those who love neutral tones. With the arrival of the quiet luxury style (a trend that highlights minimalist, high-quality luxury), everything is taking on a less exaggerated air, and men's fashion has not been left out of this.
For those who love strong tones, vibrant colors and bold, more exaggerated aesthetics, don't worry. Even though minimalism is already a classic, and not a trend, quiet luxury is still on the way, we don't know if it will really stay for long. And for those who like a more minimalist style, without losing the atmosphere of sophistication, this is the time to shine and buy pieces to fill your wardrobe, after all, the stores are full of them!
Here in the southern hemisphere, where we are in the hottest season, and will continue to be hot for a few months, neutral tones are also welcome. While the cold in the northern hemisphere is perfect for quiet luxury, we can adapt minimalist pieces in summer, choosing lighter tones such as gray, beige, off white, blue. Those who love and can't do without a little black dress, good quality cotton t-shirts and shorter tailored shorts never disappoint. A very positive point here is that the neutral tones speak very well to each other, and the combination of pieces is a success!
The jeans also appear in a softer wash, leaving aside those more acidic, white tones and torn models. Here classic jeans have a strong place, with a wider fit, in trousers, jackets and shorts, with more traditional cuts. White t-shirts are important pieces in this cleaner moment in fashion, and are perfect to wear with any pants, shorts and shorts. Never miss having a white t-shirt and a basic black t-shirt in your wardrobe!
What guides international trends, and is reflected in the windows of shopping malls and brands in our cities, are those paraded by luxury brands and presented by their creative directors. In 2023, Gucci changed its focus when it removed its creative director, who brought a younger, more fun look to the brand and several collaborations with sports brands. In his place a new creator, with a minimalist and sensual line, which has been unanimous in other luxury brands. These so-called musical chairs reflect what we use and our consumption, as everything from the biggest brands to the small local brands are inspired by the catwalks of the big fashion names.
For those who love strong tones, vibrant colors and bold, more exaggerated aesthetics, don't worry. Even though minimalism is already a classic, and not a trend, quiet luxury is still on the way, we don't know if it will really stay for long. And for those who like a more minimalist style, without losing the atmosphere of sophistication, this is the time to shine and buy pieces to fill your wardrobe, after all, the stores are full of them!
Here in the southern hemisphere, where we are in the hottest season, and will continue to be hot for a few months, neutral tones are also welcome. While the cold in the northern hemisphere is perfect for quiet luxury, we can adapt minimalist pieces in summer, choosing lighter tones such as gray, beige, off white, blue. Those who love and can't do without a little black dress, good quality cotton t-shirts and shorter tailored shorts never disappoint. A very positive point here is that the neutral tones speak very well to each other, and the combination of pieces is a success!
The jeans also appear in a softer wash, leaving aside those more acidic, white tones and torn models. Here classic jeans have a strong place, with a wider fit, in trousers, jackets and shorts, with more traditional cuts. White t-shirts are important pieces in this cleaner moment in fashion, and are perfect to wear with any pants, shorts and shorts. Never miss having a white t-shirt and a basic black t-shirt in your wardrobe!
What guides international trends, and is reflected in the windows of shopping malls and brands in our cities, are those paraded by luxury brands and presented by their creative directors. In 2023, Gucci changed its focus when it removed its creative director, who brought a younger, more fun look to the brand and several collaborations with sports brands. In his place a new creator, with a minimalist and sensual line, which has been unanimous in other luxury brands. These so-called musical chairs reflect what we use and our consumption, as everything from the biggest brands to the small local brands are inspired by the catwalks of the big fashion names.
Author : Mariana Goulart
Posted in: 01/15/2024
Last modified: 03/06/2024
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